Healthy, delicious and responsible eating
Savencia is determined to contribute to public health goals by offering high quality natural products combining enjoyment and health, thus contributing to diversified, healthy and sustainable diets.
Improve the nutritional quality and design of our products
In 2019, we have developed the Charter for Responsible Design based on several principles.
The goals of this Charter are to:
- Provide all subsidiaries with guidelines and proactive directions for more sustainable and responsible design and redesign of our products;
- Establish cross-functional goals;
- Facilitate the audit process and structure proposals for product and packaging improvement plans;
- Share methods and a common vocabulary throughout our teams.
Responsible product design
We work every day to improve the nutritional quality of our products in order to:
- Ensuring the best possible nutritional composition, in terms of the organoleptic quality and use of each product;
- Achieving, as much as possible, the nutritional composition of our products targeting children, with the thresholds provided by the WHO’s marketing guide for products destined for children;
- Preserving the natural nutritional properties of the ingredients used (protein, calcium, and vitamins in milk).
92%
of new branded products have adopted a Clean Label approach
-12%
salt
-10%
fat
0
additive
Eco-design of packaging
The Group’s ambition is to design packaging reconciling its indispensable functionalities (contain and conserve the product’s qualities – protect the product from shocks, light and contaminants – store, regroup and transport the product), and to adapt to new consumption patterns, with minimum environmental impact.
The Charter for Responsible Design drawn up in 2019 thus provides guidelines and focuses for the eco-design of packaging. In particular, it includes elements such as reduction measures at source and use of recycled materials to promote the transition to a circular packaging economy.
85,8%
of recyclable or biodegradable packaging with a goal of 100% by 2025
Tartare has incorporated bio-sourced plastic into 30% of the volume of its packaging, all of which is already recyclable.
The Roquefort Papillon tray is 100% recyclable.
Sachets of certain varieties of papillotes now made of recyclable paper:
the equivalent of 272 plastic tennis courts saved.
Responsible communication and marketing
Responsible communication is based on several principles: transparency in responses provided to consumers, sincerity in commitments, encouragement to eat well, and attentiveness to the societal and environmental impact of our communication. These principles are applied to all forms of brand communication, whatever the targeted group (customers, consumers, users, etc.) and whatever the targeted media (packaging, audiovisual media, printed materials, point-of-sale advertising, etc).
Promote responsible consumption
The #PositiveFood campaign offers more than 630 balanced recipes based on the Group's major brands.
The PositiveFood x Jow campaign won two awards: the SIRIUS prize for Food Transition and the SIRIUS prize for Consumers, underlining the success of the Savencia x Jow collaborative initiative launched at the end of 2022.
The Savencia Group has been a partner of the Food Banks since 2021. Numerous actions have been put in place to support them: product donations, participation in the Solidarity Baskets operation, participation of our employees in the national collection...
Savencia Fromage & Dairy is committed to reducing food waste and is a signatory to the Pact on Date Labels launched in France by Too Good To Go and supported by the French Ministries of Ecological Transition and Agriculture and Food.
St Môret, Crème Saint-Agur, Elle & Vire and Chavroux display an awareness-raising message on their packaging to help consumers avoid waste.
Thanks to the Too Good To Go application, 4.8 tonnes of goods for De Neuville and almost 800 pieces of pastry from La Maison du Chocolat have been saved.
Savencia contributes to the UN's sustainable development objectives
sustainable world
together Read more about our CSR approach
